East African breweries limited was founded in 1922 and it is a Kenyan based company that is mainly involved in manufacturing, marketing, brewing and selling branded drinks like beer, spirits and non-alcoholic drinks. The company has subsidiaries in Kenya, Tanzania, Uganda, and South Sudan. The group also has distribution partners in other countries like Burundi, Rwanda and the Democratic Republic of Congo.

SWOT and PESTLE analysis of East African Breweries Ltd
SWOT and PESTLE analysis of East African Breweries Ltd/Photo EABL

 

Summary of East African Breweries

  • Company name: east African breweries ltd
  • Location: Ruaraka, Nairobi, Kenya
  • Business sector: Beverages
  • Revenue: Ksh 8.5 Billion as per financial year ending December 2016
  • CEO: Andrew Cowan
  • Competitors: Keroche Breweries, international brewers
  • East African breweries official website: https://www.eabl.com/about-us/overview
  • East African breweries official Facebook page: https://www.facebook.com/eablKE/
  • East African breweries official twitter handle: @KenyaBreweries
  • East African breweries official contacts: +254 020 864 4000, +254 711 018000
  • Common company tags: Pilsner, Tusker, Senator, White Cap, Allsopps, eabl,

SWOT analysis of east African breweries limited

The following is the SWOT analysis of east African breweries ltd

Strengths

  • Strong brand portfolio
  • High market share percentage
  • Expansion of markets across Africa
  • Variety of products

Weaknesses

  • Margin erosion in expansion

Opportunities

  • Introduction of new brands like spirits
  • Increased consumption rates
  • High dividend payout

Threats

  • Political developments in Kenya
  • Legislation
  • Cost management

PESTLE analysis of east African breweries ltd

The following is the PESTLE analysis of east African breweries ltd

Political

  • Political uncertainty in the country
  • Terrorism

Economical

  • Volatile Kenyan currency

Social

  • Rise in the disposable market of its operational geography

Legal

  • Strict and increased regulatory demands

Environmental

  • waste management
You can also read  SWOT and PEST analysis of Whole Foods Market

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