East African breweries limited was founded in 1922 and it is a Kenyan based company that is mainly involved in manufacturing, marketing, brewing and selling branded drinks like beer, spirits and non-alcoholic drinks. The company has subsidiaries in Kenya, Tanzania, Uganda, and South Sudan. The group also has distribution partners in other countries like Burundi, Rwanda and the Democratic Republic of Congo.

SWOT and PESTLE analysis of East African Breweries Ltd
SWOT and PESTLE analysis of East African Breweries Ltd/Photo EABL


Summary of East African Breweries

  • Company name: east African breweries ltd
  • Location: Ruaraka, Nairobi, Kenya
  • Business sector: Beverages
  • Revenue: Ksh 8.5 Billion as per financial year ending December 2016
  • CEO: Andrew Cowan
  • Competitors: Keroche Breweries, international brewers
  • East African breweries official website: https://www.eabl.com/about-us/overview
  • East African breweries official Facebook page: https://www.facebook.com/eablKE/
  • East African breweries official twitter handle: @KenyaBreweries
  • East African breweries official contacts: +254 020 864 4000, +254 711 018000
  • Common company tags: Pilsner, Tusker, Senator, White Cap, Allsopps, eabl,

SWOT analysis of east African breweries limited

The following is the SWOT analysis of east African breweries ltd


  • Strong brand portfolio
  • High market share percentage
  • Expansion of markets across Africa
  • Variety of products


  • Margin erosion in expansion


  • Introduction of new brands like spirits
  • Increased consumption rates
  • High dividend payout


  • Political developments in Kenya
  • Legislation
  • Cost management

PESTLE analysis of east African breweries ltd

The following is the PESTLE analysis of east African breweries ltd


  • Political uncertainty in the country
  • Terrorism


  • Volatile Kenyan currency


  • Rise in the disposable market of its operational geography


  • Strict and increased regulatory demands


  • waste management
You can also read  SWOT and PESTLE analysis of Kenya Power Limited

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