SWOT and PESTLE analysis of East African Breweries Ltd

East African breweries limited was founded in 1922 and it is a Kenyan based company that is mainly involved in manufacturing, marketing, brewing and selling branded drinks like beer, spirits and non-alcoholic drinks. The company has subsidiaries in Kenya, Tanzania, Uganda, and South Sudan. The group also has distribution partners in other countries like Burundi, Rwanda and the Democratic Republic of Congo.

SWOT and PESTLE analysis of East African Breweries Ltd

SWOT and PESTLE analysis of East African Breweries Ltd/Photo EABL


Summary of East African Breweries

  • Company name: east African breweries ltd
  • Location: Ruaraka, Nairobi, Kenya
  • Business sector: Beverages
  • Revenue: Ksh 8.5 Billion as per financial year ending December 2016
  • CEO: Andrew Cowan
  • Competitors: Keroche Breweries, international brewers
  • East African breweries official website: https://www.eabl.com/about-us/overview
  • East African breweries official Facebook page: https://www.facebook.com/eablKE/
  • East African breweries official twitter handle: @KenyaBreweries
  • East African breweries official contacts: +254 020 864 4000, +254 711 018000
  • Common company tags: Pilsner, Tusker, Senator, White Cap, Allsopps, eabl,

SWOT analysis of east African breweries limited

The following is the SWOT analysis of east African breweries ltd


  • Strong brand portfolio
  • High market share percentage
  • Expansion of markets across Africa
  • Variety of products


  • Margin erosion in expansion


  • Introduction of new brands like spirits
  • Increased consumption rates
  • High dividend payout


  • Political developments in Kenya
  • Legislation
  • Cost management

PESTLE analysis of east African breweries ltd

The following is the PESTLE analysis of east African breweries ltd


  • Political uncertainty in the country
  • Terrorism


  • Volatile Kenyan currency


  • Rise in the disposable market of its operational geography


  • Strict and increased regulatory demands


  • waste management
You can also read  SWOT and PESTLE analysis of Car & General Limited

Do not miss all our updates on financial year statements and updates on east African breweries ltd swot and pest analysis.

Looking for CBC Schemes of work, all grades, for New Curriculum? Check: Muthurwa.com
Do you need to revise for KCSE 2018? 2017 KCSE Past Papers with oficial Answers now available: More Details
  • You need an instant unsecured soft loan via mpesa?: Check our Loan Page Here
  • Looking for High School Teaching and Revision Notes? Check: High School Notes
  • Sell your Digital products like ebooks online in Kenya at: Muthurwa.com
  • Learn how to start and make money through blogging in kenya: Making Money Through Blogging in Kenya
  • Advertisements