To what extent can organizations apply marketing tools to its employees?
Marketing tools are plans which organizations use to sell their products. Most business organizations sell their products by use of marketing tools such as advertising and market research .These tools are tools are tailored towards meeting specific needs of its customers.
The marketing tools include public relations, trade, and consumer promotion, point of sale promotions, editorial publicity, and sales literature. Market research enables the business organization to make products that the consumers require more, the right product i.e. having the right features, price and promotional techniques such as advertising, promotion, packaging and the correct branding.
Advertising as a marketing technique brings a larger market. It gives wider product knowledge to the potential consumers .Advertising enables the people to know the existence of a specific product in the market and its use.
The product should be made known to the potential customers. Its advantages and the side effects associated with the product are brought out by use of advertisement as a marketing technique. Example is the advertisement of cigarette.
An organization should look at the target market and choose the appropriate medium to pass its adverts. On the other hand, Promotional materials are also used as marketing materials tools. Giving free samples and having a strong public relations body is also a boost. Having attractive packaging and attractive brands also attracts a wider field of customers.