Reason an ethical practice is necessary in product promotion is;
- To safeguard consumers against misleading advertisement.
- To curb environmentally degradation
- To ensure compliance with existing government legislation.
- To curb environmental; degradation since some promotional activities may have adverse effects on the environment.
- To safeguard cultural practices sometimes product promotion encourages use of foreign products and styles that conflict with the culture of various communities in the country.
- To safeguard competitors in the market by controlling unhealthy competition.
- To encourage selling of quality goods including stating correct ingredients.