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Specific objectives of advertising as a tool of sales promotion include;To inform the prospective buyers about the availability of productsPersuade customers to buyTo create link between buyers and manufacturersTo retain the existing marketTo create demand /create new markets /create salesTo supplement other methods of sales promotion such as personal selling
Unethical issues in product promotion include;Cheating on performanceCheating on ingredients of the productNot disclosing the side effects of the productFalse pricing of the productNegative effects on the environmentSocial cultural conflictsCheating on quality/quantity of good
Reasons for observing ethical practices in product promotion are;To ensure fair competition among businesses.Ensures consumers interest is protectedEnsures that the business comply with the law.It protects the environment from degradationImproves the image of the business.Maintain morality in the society
Current trends in production promotion.Use of electronic bill boards.HIV / AIDS awarenessCatering for the right of the needy.Digital advertising screens.Use of websites.Road shows and convoys.Catering for the right of the youth.Gender sensitivity awareness.