Register, ask, and answer questions to earn more points and privileges. Some features are disabled for users with few points.
Unethical issues in product promotion include;Cheating on performanceCheating on ingredients of the productNot disclosing the side effects of the productFalse pricing of the productNegative effects on the environmentSocial cultural conflictsCheating on quality/quantity of good
Reasons for observing ethical practices in product promotion are;To ensure fair competition among businesses.Ensures consumers interest is protectedEnsures that the business comply with the law.It protects the environment from degradationImproves the image of the business.Maintain morality in the society
Roles of advertising agencies in product promotion include;Help businesses in designing their trademarks, logos, and advertising materialsBook space and airtime for their customers in various media housesOffer advisory services to their clients on selling techniquesAdvertise on behalf of their clientsOn behalf of their clients, they choose the appropriate media to use
Reason an ethical practice is necessary in product promotion is;To safeguard consumers against misleading advertisement.To curb environmentally degradationTo ensure compliance with existing government legislation.To curb environmental; degradation since some promotional activities may have adverse effects on the environment.To safeguard cultural practices sometimes product promotion encourages use of foreign products and styles that conflict with the culture of various communities in the country.To safeguard competitors in the market by controlling unhealthy competition.To encourage selling of quality goods including stating correct ingredients.