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Reasons for observing ethical practices in product promotion are;To ensure fair competition among businesses.Ensures consumers interest is protectedEnsures that the business comply with the law.It protects the environment from degradationImproves the image of the business.Maintain morality in the society
Unethical issues in product promotion include;Cheating on performanceCheating on ingredients of the productNot disclosing the side effects of the productFalse pricing of the productNegative effects on the environmentSocial cultural conflictsCheating on quality/quantity of good
Current trends in production promotion.Use of electronic bill boards.HIV / AIDS awarenessCatering for the right of the needy.Digital advertising screens.Use of websites.Road shows and convoys.Catering for the right of the youth.Gender sensitivity awareness.
Roles of advertising agencies in product promotion include;Help businesses in designing their trademarks, logos, and advertising materialsBook space and airtime for their customers in various media housesOffer advisory services to their clients on selling techniquesAdvertise on behalf of their clientsOn behalf of their clients, they choose the appropriate media to use