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Why is an ethical practice necessary in product promotion?

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Reason an ethical practice is necessary in product promotion is;

  • To safeguard consumers against misleading advertisement.
  • To curb environmentally degradation
  • To ensure compliance with existing government legislation.
  • To curb environmental; degradation since some promotional activities may have adverse effects on the environment.
  • To safeguard cultural practices sometimes product promotion encourages use of foreign products and styles that conflict with the culture of various communities in the country.
  • To safeguard competitors in the market by controlling unhealthy competition.
  • To encourage selling of quality goods including stating correct ingredients. 

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