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What are the disadvantages of free gifts in product promotion?

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Disadvantages of free gifts in product promotion include;

  • It may be costly.
  • Some middlemen may keep away the gift
  • There is no assurance that the prospective customer would buy the product after getting the gift.
  • In an effort to get the gift, a customer may end up buying what he/she doesn‘t want/had not budgeted for.
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