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What are specific objectives of advertising as a tool of sales promotion?

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Specific objectives of advertising as a tool of sales promotion include;

  • To inform the prospective buyers about the availability of products
  • Persuade customers to buy
  • To create link between buyers and manufacturers
  • To retain the existing market
  • To create demand /create new markets /create sales
  • To supplement other methods of sales promotion such as personal selling
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