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Roles of advertising agencies in product promotion include;Help businesses in designing their trademarks, logos, and advertising materialsBook space and airtime for their customers in various media housesOffer advisory services to their clients on selling techniquesAdvertise on behalf of their clientsOn behalf of their clients, they choose the appropriate media to use
Unethical issues in product promotion include;Cheating on performanceCheating on ingredients of the productNot disclosing the side effects of the productFalse pricing of the productNegative effects on the environmentSocial cultural conflictsCheating on quality/quantity of good
Reasons for observing ethical practices in product promotion are;To ensure fair competition among businesses.Ensures consumers interest is protectedEnsures that the business comply with the law.It protects the environment from degradationImproves the image of the business.Maintain morality in the society
Current trends in production promotion.Use of electronic bill boards.HIV / AIDS awarenessCatering for the right of the needy.Digital advertising screens.Use of websites.Road shows and convoys.Catering for the right of the youth.Gender sensitivity awareness.
Disadvantages of free trade to a country are;Loss of government revenue in form of import and export duty on the goods being imported or exported.Closing down of local industry as a result of cheap imported goods from member communities.May cause unemployment where more qualified people move into the country from their countries.Limited consumer choice that lead to lower standard of living.Compromising a country's political ideology if pursuing different political ideology in order to fit in the bloc.Loss of opportunity to obtain cheaper commodities from non member countries that forces consumer to buy goods produced in the bloc.Importation of inferior goods