Safaricom’s SWOT and PEST Analysis: Safaricom Limited is a public company in Kenya that is partly owned by Vodafone, the Kenyan government and shareholders. It is a dominant mobile network operator. The company was founded in the year 1993. By then, it was entirely owned by Telkom Kenya as one of its subsidiaries.

 

 

Summary About Safaricom

• Name of the company: Safaricom
• Location: Safaricom House Headquarters; Street (Waiyaki Way), Area (Westlands), City Nairobi)
• Business sector: telecommunications
• Revenue: 7 billion as per financial year ending December 2016
• CEO: Bob Collymore
• Competitors: Airtel and Telcom Kenya
• Safaricom Official website: https://www.safaricom.co.ke
• Safaricom Facebook: https://www.facebook.com/SafaricomLtd/
• Safaricom Twitter: https://twitter.com/SafaricomLtd
• Safaricom You Tube: https://twitter.com/SafaricomLtd
• Safaricom Official Contacts: PrePay: Call 100 (Free) Or +254 722 002100 (chargeable) and PostPay: 200 (Free) Or +254 722 002200 (chargeable) or Email: customercare@safaricom.co.ke
• Common Company tags: mpesa, mshwari, mobile shop, data bundles, wifi, fibre, academy, hosting, developers, financial year report,

SWOT Analysis of Safaricom

The following is the SWOT analysis for safaricom ltd

Strengths

• Experienced workforce
• Highest number of subscribers
• High profitability and revenue
  high growth rate
• Variety of products and services e.g. M-Pesa money transfer, M-kesho, M-Co-op, M-shwari
• Largest market share

Weaknesses

• Future productivity and profitability

Opportunities

• Skyrocketing demand
• Growing economy
  emergence of new markets

Threats

• Political developments in Kenya
• Power shortages
• Cash flow

Pest Analysis of Safaricom

The following is the pestle analysis for safaricom ltd

Political

• Political uncertainty in the country
• Corruption
• Terrorism

Economical

• Volatile Kenyan currency

Social

• Rise in the disposable market of its operational geography

Technological

• Mobile money services
• Digitization of operations

Legal

• Strict and increased regulatory demands

Environmental

• E-waste management
• Mechanisms for alternative energy

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Swot and pestles analysis of Safaricom was last updated on (10th October 2017). Do not miss all our updates on its financial year reports.