Safaricom’s SWOT and PEST Analysis: Safaricom Limited is a public company in Kenya that is partly owned by Vodafone, the Kenyan government and shareholders. It is a dominant mobile network operator. The company was founded in the year 1993. By then, it was entirely owned by Telkom Kenya as one of its subsidiaries.
Summary About Safaricom
- Name of the company: Safaricom
- Location: Safaricom House Headquarters; Street (Waiyaki Way), Area (Westlands), City Nairobi)
- Business sector: telecommunications
- Revenue: 7 billion as per financial year ending December 2016
- CEO: Bob Collymore
- Competitors: Airtel and Telcom Kenya
- Safaricom Official website: https://www.safaricom.co.ke
- Safaricom Facebook: https://www.facebook.com/SafaricomLtd/
- Safaricom Twitter: https://twitter.com/SafaricomLtd
- Safaricom You Tube: https://twitter.com/SafaricomLtd
- Safaricom Official Contacts: PrePay: Call 100 (Free) Or +254 722 002100 (chargeable) and PostPay: 200 (Free) Or +254 722 002200 (chargeable) or Email: customercare@safaricom.co.ke
- Common Company tags: mpesa, mshwari, mobile shop, data bundles, wifi, fibre, academy, hosting, developers, financial year report,
SWOT Analysis of Safaricom
The following is the SWOT analysis for safaricom ltd
Strengths
- Experienced workforce
- Highest number of subscribers
- High profitability and revenue
high growth rate - Variety of products and services e.g. M-Pesa money transfer, M-kesho, M-Co-op, M-shwari
- Largest market share
Weaknesses
- Future productivity and profitability
Opportunities
- Skyrocketing demand
- Growing economy
emergence of new markets
Threats
- Political developments in Kenya
- Power shortages
- Cash flow
Pest Analysis of Safaricom
The following is the pestle analysis for safaricom ltd
Political
- Political uncertainty in the country
- Corruption
- Terrorism
Economical
- Volatile Kenyan currency
Social
- Rise in the disposable market of its operational geography
Technological
- Mobile money services
- Digitization of operations
Legal
- Strict and increased regulatory demands
Environmental
- E-waste management
- Mechanisms for alternative energy
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Swot and pestles analysis of Safaricom was last updated on (10th October 2017). Do not miss all our updates on its financial year reports.
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