SWOT and PESTLE analysis of Diamond Trust Bank of Kenya

SWOT and PESTLE analysis of Diamond Trust Bank of Kenya


Diamond trust bank Kenya is a financial service provider in Kenya with subsidiaries in Uganda, Tanzania and Burundi. Founded in 1946, the bank has grown to have over 28 branches across the country. Some of the services offered by the bank include loans, asset finance, money transfer, insurance services and online banking amongst others.

SWOT and PESTLE analysis of Diamond Trust Bank of Kenya
SWOT and PESTLE analysis of Diamond Trust Bank of Kenya/Photo

Summary of Diamond Trust of Kenya profile

  • Company name: Diamond Trust Bank of Kenya
  • Location: DTB Centre, Mombasa Road, Nairobi
  • Business sector: financial services
  • Revenue: 3.41 billion shillings half year results of June 2017
  • CEO: Nasim Devji
  • Competitors: equity bank, cooperative bank, family bank, standard chartered, Barclays
  • Diamond Trust Bank of Kenya official website: https://dtbk.dtbafrica.com/
  • Diamond Trust Bank of Kenya official Facebook page: https://www.facebook.com/DiamondTrustBank/
  • Diamond Trust Bank of Kenya official twitter handle: https://twitter.com/dtbkenya
  • Diamond Trust Bank of Kenya official contacts:
  • Diamond Trust Bank Kenya Ltd,
    DTB Centre, Mombasa Road,
    P.O. Box 61711- 00200 Nairobi, Kenya.
  • Tel: (020) 284 9000
  • Mobile contacts: +254 719 031 888, +254 732 121 888
  • contactcentre@dtbafrica.com
  •  Common company tags: DTB I-BANK, defender insurance,

 

SWOT analysis of Diamond Trust Bank of Kenya

 

The following is the SWOT analysis of Diamond Trust Bank of Kenya

Strengths

  • Established globally
  • Skilled workforce
  • Responsible strategy growth
  • Diverse portfolio

Weaknesses

  • Competition
  • Declining reputation
  • Overdependence on cost cuts

Opportunities

  • New services
  • Acquisitions and mergers
  • New technologies
  • Venture into the foreign market

Threats

  • Competition
  • Financial crisis
  • Continued government regulations

PESTLE analysis of Diamond Trust Bank of Kenya

The following is the PESTLE analysis of Diamond Trust Bank of Kenya

Political

  • Political uncertainty in the country
  • Terrorism
  • Tax policies

Economical

  • Volatile Kenyan currency
  • Changing inflation rates

Social

  • Rise in the disposable market of its operational geography
  • HR policies

Technological

  • Rapid innovations
  • New technologies

 

Legal

  • Strict and increased regulatory demands
  • Labor laws

Environmental

  • Paperless banking
  • Reduced environmental footprint

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