SWOT and PESTLE analysis of Total Kenya Limited

Swot and pest analysis: Total Kenya Limited is involved in the marketing of petroleum products in Kenya. Its various products include leaded petroleum, unleaded petroleum, diesel, bitumen, kerosene, jet fuel, and avgas. Total Kenya is a subsidiary of total South Africa.

SWOT and PESTLE analysis of Total Kenya

SWOT and PESTLE analysis of Total Kenya Limited/Photo of tota logo

Summary of Total KenyaLimited Company profile

  • Company name: Total Kenya ltd
  • Location: Regal Plaza building, 6 Avenue Parklands, Limuru Road, Nairobi
  • Business sector: Oil and Gas
  • Revenue: Ksh. 2.25 Billion as per financial year ending December 2016
  • CEO: Ms. Ada Eze
  • Competitors: Shell Kenya Limited, Libya Oil Kenya Limited, KenolKobil, Hashi Energy, National Oil Corporation of Kenya, Addax Petroleum, Colt Petroleum Limited
  • Total Kenya official website: http://www.total.co.ke/
  • Total Kenya official Facebook page: https://www.facebook.com/totalkenya
  • Total Kenya official twitter handle: https://twitter.com/totalkenya
  • Total Kenya official contacts: Email: customerservice@total.co.ke,
  • Total kenya Phone Number contacts: +254-20-289 7333 or +254719 027333,
  • Mail Address: Total Kenya Limited, P.O. Box 30736-00100, Nairobi – Kenya,
  • Total Kenya Physical Address: Regal Plaza building, 6 Avenue Parklands, Limuru Road.
  • ¬†Common company tags: total kenya products, energizing life. Every day, total sola, total quartz engine oil, total rubia,

 SWOT analysis of Total Kenya

The following is the SWOT analysis of total Kenya


  • Strong brand
  • Large retail network
  • Good marketing operations


  • Weak revenue
  • Reserve concentration in major cities


  • Urbanization
  • Expansion in other parts of the country
  • New products


  • Drop in earnings
  • Weak oil prices
  • Competition

PESTLE analysis of Total Kenya

The following is the PESTLE analysis of Total Kenya


  • Political uncertainty in the country
  • Government regulations


  • Volatile revenue


  • Weak oil prices
  • Stagnant demands


  • New technologies


  • Strict and increased regulatory demands


  • Protection of the environment
You can also read  SWOT and PESTLE analysis of East African Portland Cement Company (blue triangle)

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