SWOT and PESTLE analysis of Kenya Airways Limited

Kenya Airways Ltd is an aviation company in Kenya that provides international, regional and domestic cargo and passenger carriage in over 60 destination across the globe. The Kenyan government is the largest shareholder of the company followed by KLM Royal Dutch Airlines and private shareholders.

SWOT and PESTLE analysis of Kenya Airways Limited

SWOT and PESTLE analysis of Kenya Airways Limited/Photo Kenya Airways plane


Summary of Kenya Airways


  • Company name: Kenya Airways
  •  Location: Airport North Road, Embakasi
  • Business sector: Airlines
  • Revenue: KES116.16B as per financial year ending December 2016
  • CEO: Sebastian Mikosz
  • Competitors: emirates, Ethiopian airlines, Qatar airways
  • Kenya Airways official website: https://www.kenya-airways.com/ke/
  • Kenya Airways official Facebook page: https://www.facebook.com/PrideofAfrica/
  • Kenya Airways official twitter handle: https://twitter.com/KenyaAirways
  • Kenya Airways official contacts: Tel: +254 (0) 20 3274747  or  Safaricom: +254 0711 02 4747 or Airtel: +254 0734 10 4747
  • Email: reservations@kenya-airways.com
  • Flying Blue: flyingblue.ke@kenya-airways.com
  • Customer relations: customer.relations@kenya-airways.com
  • Common company tags: The Pride of Africa, Jambo Jet, check in, flight booking, flight status, financila year profit,


SWOT analysis of Kenya Airways

The following is the SWOT analysis of Kenya Airways


  • Support from the Kenyan government
  • Experienced management
  • Strategic headquarters location
  • Good regional presence


  • Over reliance on international customers
  • Government interference
  • Labor disputes


  • Latest technology implementation
  • New air routes
  • Trade amongst African nations leading to more flights
  • Increasing disposable income amongst Africans


  • Competition
  • High fuel costs
  • Development of other means of transport

PESTLE analysis of Kenya Airways

Kenya airways pest analysis

Interior of Kenya Aiways plane/Photo

The following is the PESTLE analysis of Kenya Airways


  • Political uncertainty in the country
  • Terrorism
  • Travel bans


  • Slow economic growth of Kenyan economy


  • Marketing deals with worldwide institutions to reach out to customers


  • Strict and increased regulatory demands


  • Environmental sustainability
  • waste management
You can also read  SWOT and PESTLE Analysis of Safaricom (Latest Update)

Do not miss all our updates on the pest and swot analysis of Kenya airways.

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