SWOT and PESTLE analysis of Car & General Limited

Car & General Kenya Ltd is a Kenyan company that is involved in the sale and service of power generation, automotive, and engine related products. The company operates in Kenya, Uganda, and Tanzania. The company is further involved in property holding operations and day old chick farming.

SWOT and PESTLE analysis of Car and General

SWOT and PESTLE analysis of Car and General/Photo

Summary of Car & General

  • Company name: Car & General Kenya Ltd
  • Location: New Cargen, Lusaka Rd /Dunga Rd, Nairobi
  • Business sector: Auto Parts & Equipment
  • Revenue: Sh4.8 billion as per financial year ending December 2016
  • CEO: Vijay gidoomal
  • Competitors: Lota Automobiles Ltd, Toyota Kenya Ltd, Delights Kenya LTD, iTrace Africa LTD, Executive Super Rides Ltd, Sameer Africa
  • Car & General official website: http://www.cargen.com/
  • Car & General official Facebook page: https://www.facebook.com/pages/Car-and-General/249659628475904
  • Car & General official twitter handle: https://twitter.com/CarandGeneral
  • Car & General office location: New Cargen House Lusaka Road/Dunga Road, Industrial Area
    P.O. Box 20001, Nairobi 00200,Nairobi
  • Landline: +254 020 6943000 or +254 020 6943100
  • Call Toll Free Number: 0800724600 Tel: +254-722 209872 /3 /6 and +254-735 353503/66
  • Email: info@cargen.com
  • Common company tags: power for better living

SWOT analysis of Car & General

The following is the SWOT analysis of Car & General


  • Strong brand portfolio
  • Sustainability and environmental policies
  • Strong position in the Kenyan automotive market
  • Rare recall of products


  • Awareness of brand
  • Reliance on motorcycles and SUVs


  • Eco friendly vehicles
  • Autonomous vehicles
  • New products
  • Increased demand of motorcycles


  • Competition
  • Rising of currency exchange rate
  • Increased regulations by the government

PESTLE analysis of Car & General

The following is the PESTLE analysis of Car & General


  • Political uncertainty in the country
  • Terrorism


  • Volatile Kenyan currency


  • Rise in the disposable market of its operational geography


  • New technologies


  • Strict and increased regulatory demands


  • waste management
  • eco-friendly vehicles

You can also read  SWOT and PEST analysis of Coca Cola

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