SWOT AND PEST analysis of Facebook
Facebook is a multinational company that offers internet services. It was founded by Mark Zuckerberg. It It the biggest social networking site with more than a billion registered users. By 2012 it had employed 4,619. Below is the SWOT and PEST analysis of Facebook.
Swot analysis of Facebook
Highest number of users-more than a billion which makes it the only place where one can connect with many people around the globe.
Best user experience-it has the best mobile and website design
Poor advertising techniques-Facebook lacks CPM advertising and has a low click through despite having a high number of users.
Lacks a reputable email address-Facebook does not have a well know and secure email address like Google’s gmail.
Lack of enough user privacy-facebook accounts are easy to hack and has many applications which retrieve users’ information.
No opportunity for users to earn-unlike Google which offers AdSense to websites, Facebook has not introduced a nice channel of generating income.
There has been increasing number of users registering with Facebook. Therefore, this puts it a better place of starting any online business.
With the increasing number of users, Facebook has a chance of opening the best online market place
Rate of increase of users is hindering privacy
Increase of identity theft-fake Facebook accounts
PEST analysis of Facebook will be updated our subsequent post.