Kenya’s leading online retailer JUMIA has announced the planned rollout of its e-ticketing and services sale a move that will shake up competition and add to the already existing categories on its website.

Event organizers will be able to tap into the company’s growing popularity by offering JUMIA customers special deals for their events, ranging from concerts to movies and plays. Customers will be given the opportunity to buy tickets online on www.Jumia.co.ke at bargain prices for a limited time. After purchase, the e-ticket will be sent via e-mail, simply print out and bring it along with you to the event.

Parinaz Firozi, MD Jumia Kenya, noted “As Kenya’s leading online retailer with thousands visitors to our website daily, this new service presents a new avenue for event organizers and for those in the service industry.”

In addition to selling tickets and services online, JUMIA will notify its subscribers about further events through an email newsletter.

Robinson Murage, Marketing Manager of JUMIA Kenya said, “We are happy to offer our customers a stress-free way of buying tickets and services online. Not only are they benefitting from good deals, they are as well doing so in a way that’s convenient for them. It’s a one click process.”

Tickets and coupons bought online will be personalized and non-transferable. Customers will be needed to provide proof of identity at the event or service for verification.