What are importance of intermediaries in the chain of distribution?

1 Answer

answered Mar 16, 2021 by kystaff (47.6k points)

Importance of Intermediaries in the Chain of distribution.

Reduce the number of transactions between manufacturers and buyers.
They assist in breaking bulk.
They assist in storage of goods.
They assist in transportation of goods.
They assist in product promotion.
They assist in customs clearance.
They assist in accumulation of stock and hence stabilizing prices.
They assist in documentation in international trade.
They assist in debt collection on their principals behalf e.g. auctioneers.
They assist in establishing contracts between buyers and sellers e.g. brokers.
Assist in preparation of goods for sale e.g. packing, grading, branding, sorting, blending etc.
Assist in availing variety of goods to consumers.
Help in sharing risks involved in the process of distribution

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