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Ways in which an entreprenuer contributes to the production of goods include;Identified viable business opportunitiesProvides guidelines on how production should be organizedCo- ordinates other factors of production should be organizedProvides capital necessary to cater for productionHe assembles / marshals other factors of productionHe is the major decision makerHe rewards all the factors of productionHe bears all risks / incurs all losses and enjoys all profits
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Disadvantages of a long chain of distribution.Increased priceChances of damage to goods due to handlingFeedback to the manufacturer / producer is slowPerishable goods will go badLikelihood of delay of goods.
Circumstances under which a manufacturer may prefer to sell goods directly to the consumer are;When the market is concentrated at one area since the cost involved in accessing the market would be low.When the size of the market is small so that it maintains its customer/to avoid losing customers.When the goods are perishable so as to minimize on spoilage that leads to loss.When the firm is financially strong to open its own retailer outlets.Where the firm wishes to have direct contact with customers to enforce customers loyalty in order to get feedback.When demonstration is required in the market so that they explain the operation of the commodity to the customers/consumers.
Type of goods include;Public goodsConsumer goodsProducer/ capital goodsNon-durable goods