Best Email Marketing platforms for Small Biz in US and UK

What follows is a list of email marketing platforms that are used by the top 15 Alexa ranked and highest-paid bloggers in United States, UK, Australia, India e.t.c 

Most of the bloggers listed below have been in the blogging business for over a decade. They have probably tested several email marketing platforms before deciding to settle on what they are currently using. Therefore, there is every reason to believe that the email marketing platform they are using meets the stands you are looking for or has good deliverability. 

List of top-ranked blogs and their founders: 

• Neil Patel (Washington, US): founder of Neilpatel.com 
• Pat Flynn (California, US): smartpassiveincome.com 
• Adam Enfroy (Texas, US):  adamenfroy.com  
• Ryan Robinson (California, US): ryrob.com 
• Alex Nerney (Texas, US): Createandgo.com  
• Syed Balkhi (Florida, US): wpbeginner.com  
• Chris Coyier (Oregon, US): css-tricks.com  
• Vitaly Friedman (Freiburg, Germany): Smashingmagazine.com 
• Lim Hong Kiat (Malaysia): hongkiat.com  
• Darren Rowse (Melbourne, Australia): Problogger.com  
• Michael A. Stelzner (CA, United States): socialmediaexaminer.com 
• Brian Dean (Massachusetts, US): backlinko.com 
• Jon Morrow (Texas, US): smartblogger.com 
• Jeff Bullas (New South Wales, Australia): jeffbullas.com  
• Harsh Agrawal (New Delhi, India): Founder shoutmeloud.com 

Factors to Consider when selecting an email marketing platform

Limitations:  Some email marketing service providers prohibit certain content because of their negative reputation and high spam complaint. Read the Acceptable Use Policy of each email marketing platform before you start using it. 

Email Automation and Autoresponder: This is an email marketing feature that makes it possible to send email campaigns automatically. For instance, you can set emails to be sent to your subscribers every time you publish a post.  

Pricing: This is the cost of using the platform for email marketing. Consider how much the platform charges per subscriber. 

Templates: Check whether the email service provider has a drag and drop email templates.  

API Integrations:  These are the platforms that the email marketing services can integrate with. For instance, mobile apps, WordPress plugins, collaboration tools like g suite, Microsoft office 365 e.t.c 

Migration: Check whether the platform allows you to export your email list if you want to migrate to another service. 

Custom Branding and Authentication:  Check whether the email service provider allows you to set up DMARC, SPF, and DKIM so that you can use your own brand name when sending campaigns. 

Email segmentation: Check whether the email marketing platform has market segmentation and targeting features. This will allow you to send campaigns according to subscriber interests.  

Reporting and stats: The email service provider should have features that make it easy for you to analyze click-through rate and

List of best email marketing Platforms

1. Convertkit
2. Mailchimp 
3. Aweber
4. Drip 
5. Infusionsoft by Keap 
6. Jetpack Subscription 

Source of Information: The list was obtained from the top 10 email marketing platforms. You can visit emailmarketingwp.com for the full list.

GDPR Compliance:  This is your responsibility as an email marketer. Ensure that you only send emails to people that have opted in. Also, add an opt-out (unsubscribe) link in your email campaigns. If you are using 3^rd parties like CRMs systems, transactional email tools e.t.c, audit how data is stored, shared, and how it flows through their system.

Warning: If you are a bulk or cold mailer, don’t waste your time using email marketing companies. Your account will be burned or blocked. Just build your own email marketing system using SMTP service.  By cold mailer, I mean those people who send emails to subscribers that have not opted in.