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What are problems farmers encounter in marketing agricultural produce?

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Problems farmers encounter in marketing agricultural produce include;

  • Perishability - Most agricultural products are perishable and deteriorate in quality very rapidly
  • Seasonality - Farm crops mature in relatively short periods
  • Bulkiness - The cost of storage and transport is higher in relation to their value.
  • Poor transport system 
  • Changes in market demand
  • Limited elasticity of demand - The demand for agricultural products is inelastic
  • Lack of market information
  • Efficiency in marketing - there is no absolute measure for the level of efficiency in marketing.
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