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Circumstances under which a manufacturer may prefer to sell goods directly to the consumer are;When the market is concentrated at one area since the cost involved in accessing the market would be low.When the size of the market is small so that it maintains its customer/to avoid losing customers.When the goods are perishable so as to minimize on spoilage that leads to loss.When the firm is financially strong to open its own retailer outlets.Where the firm wishes to have direct contact with customers to enforce customers loyalty in order to get feedback.When demonstration is required in the market so that they explain the operation of the commodity to the customers/consumers.
Circumstances under which sign language may be used to communicate include;language used must be understoodmust be free from noiseuse of appropriate simple and clear languageMust be free from distortionmedium used must be appropriateinformation over load should be avoided
Ways that may be used by a monopoly to differentiate a product market include;Geographically - exported goods are sold at cheaper price in the country of manufacture than in foreign country.Time-peak and off peakType of demand e.g. demand for electricity of domestic use and commercial useIncome e.g. in hospitals