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I have been looking for a stall to rent in Nairobi and everyone is asking for Goodwill.

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The term Goodwill in Kenya was used to refer to the intangible value or asset of a business.  For instance, if Mama Sarah’s shop has 1000 daily loyal customers, then the 1000 loyal customers are what can be defined as intangible value or asset.

However, these days, Goodwill has lost meaning. Even new stalls or spaces for rent demand for Goodwill.

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