Safaricom’s SWOT and PEST Analysis: Safaricom Limited is a public company in Kenya that is partly owned by Vodafone, the Kenyan government and shareholders. It is a dominant mobile network operator. The company was founded in the year 1993. By then, it was entirely owned by Telkom Kenya as one of its subsidiaries.

SWOT and PESTLE Analysis of Safaricom
SWOT and PESTLE Analysis of Safaricom/Photo



Summary About Safaricom

  • Name of the company: Safaricom
  • Location: Safaricom House Headquarters; Street (Waiyaki Way), Area (Westlands), City Nairobi)
  • Business sector: telecommunications
  • Revenue: 7 billion as per financial year ending December 2016
  • CEO: Bob Collymore
  • Competitors: Airtel and Telcom Kenya
  • Safaricom Official website:
  • Safaricom Facebook:
  • Safaricom Twitter:
  • Safaricom You Tube:
  • Safaricom Official Contacts: PrePay: Call 100 (Free) Or +254 722 002100 (chargeable) and PostPay: 200 (Free) Or +254 722 002200 (chargeable) or Email:
  • Common Company tags: mpesa, mshwari, mobile shop, data bundles, wifi, fibre, academy, hosting, developers, financial year report,
Safaricom House Headquarters, Waiyaki Way, Westland, Nairobi
Safaricom House Headquarters, Waiyaki Way, Westland, Nairobi/Photo

SWOT Analysis of Safaricom

The following is the SWOT analysis for safaricom ltd


  • Experienced workforce
  • Highest number of subscribers
  • High profitability and revenue
    high growth rate
  • Variety of products and services e.g. M-Pesa money transfer, M-kesho, M-Co-op, M-shwari
  • Largest market share


  • Future productivity and profitability


  • Skyrocketing demand
  • Growing economy
    emergence of new markets


  • Political developments in Kenya
  • Power shortages
  • Cash flow

Pest Analysis of Safaricom

Safaricom CEO Bob Collymore
Safaricom CEO Bob Collymore/Photo

The following is the pestle analysis for safaricom ltd


  • Political uncertainty in the country
  • Corruption
  • Terrorism


  • Volatile Kenyan currency


  • Rise in the disposable market of its operational geography


  • Mobile money services
  • Digitization of operations


  • Strict and increased regulatory demands


  • E-waste management
  • Mechanisms for alternative energy
You can also read  SWOT and PESTLE analysis of KenolKobil Limited

Swot and pestles analysis of Safaricom was last updated on (10th October 2017). Do not miss all our updates on its financial year reports.

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