Nation Media swot and pest analysis: Nation media group limited is a Kenyan media company involved in the distribution, publication and printing of magazines and newspapers. The company also engages in television and radio transmission in Uganda Kenya and Tanzania.

SWOT and PESTLE analysis of Nation Media Group
SWOT and PESTLE analysis of Nation Media Group/Photo of NMG HR Manager Azu Ogola

Summary of Nation Media Group

  • Company name: Nation Media Group Limited
  • Location: Nation Centre, Kimathi Street, Nairobi
  • Business sector: media
  • Revenue: Ksh 5.27 billion half-year earnings for 2017
  • CEO: Joseph Muganda
  • Competitors: Standard Group, MediaMax Communication Group, KBC, Radio Africa Group, Royal Media Service
  • Nation Media Group official website: http://www.nationmedia.com/
  • Nation Media Group official Facebook page: https://www.facebook.com/NationMediaGroup/
  • Nation Media Group official twitter handle: https://twitter.com/NationMediaGrp
  • Nation Media Group official contacts: Headquarters; Phone: 020-3288000, 0719-038000, 0732-038000
  • Email: customercare@ke.nationmedia.com
  • Physical Address: Nation Centre, Kimathi Street, P. O Box 49010-00100, GPO, Nairobi, Kenya
  • Common company tags: Business Daily, The Daily Nation, The Daily Monitor, Taifa Leo, and The East African, K FM, NTV Kenya, NTV Uganda, and Q FM

SWOT analysis of Nation Media Group

The following is the SWOT analysis of Nation Media Group

Strengths

  • Strong brand name
  • Retaining and attracting top talents in the industry
  • Technology adoption
  • Innovation
  • Commitment to improve customer experience
  • Strong operating performance in Kenya
  • Great improvement in transmission performance

Weaknesses

  • Defamation cases
  • Weak liquidity

Opportunities

  • Business acquisition in the region
  • Future focus
  • Expanding reach in the region

Threats

  • Competition
  • Government regulations

PESTLE analysis of Nation Media Group

The following is the PESTLE analysis of Nation Media Group

Political

  • Political uncertainty in the country
  • Political interference
  • Provision of political information

Economical

  • Less expensive information sources
  • Provision of returns to shareholders

Social

  • Defamation cases
  • Shift in peoples mindset
  • Fake news

Technological

  • New technologies
  • Cyber attacks

Legal

  • Strict and increased regulatory demands

Environmental

  • Minimizing of pollution adversities

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