SWOT and PESTEL Analysis of Nokia

In my earlier post I gave a detailed discussion of Nokia’s management, marketing, production, company profile and corporates social responsibility. In this paper i will discuss about the swot and pestel analysis of Nokia.

Swot analysis of Nokia

Strength

Nokia has the largest distribution of cell phones around the globe

Nokia’s phones are durable

It has remained the top world cell phone company

Nokia’s cell phones are innovative

Weakness

High prices of its mobile phones compared to its competitors

Low presences of its phones in the US

Opportunities

Growth in demand of mobile phones

High demand of Nokia brand phones because of durability

Threats

Growth of Samsung mobile phone market

You can also read  SWOT and PESTLE analysis of East African Portland Cement Company (blue triangle)

Increase of cheap china made phones in the industry

Similarity of Nokia’s phones with china made phone

Pestel analysis of nokia

Political

-government health regulations

-safety regulation from the government

Government relation with Nokia

Economic

Changes in exchange rates

Recessions

Decrease of employees rendering people jobless

Social

Culture of the society-fashion taste

Technology

Innovation- (internet, software, application and email access)

Legal

Copyright and trademark protection

Counterfeit protection

Environment

Ethical manufacturing

Protection of global warming

Do you have any question concerning the pest  and swot analysis of Nokia? Leave a comment

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