SWOT and PEST analysis of Whole Foods Market

Whole Foods Market was founded in 1980. Whole foods’ vision is to create an international brand and change the diet of customers.

Its vision has assisted to remain as the top food producing company in the food industry. As of 2012, whole foods market had 73,000 employees.  Its main competitor is Sprouts Farmers Market, Inc.

The brand value of whole foods market includes natural and organic foods.

Swot analysis of Whole Foods Market

Strengths

Whole Foods market has a long experience on the industry. It was among the first food industries.

It has the largest stores-unlike its competitors, Whole Foods market operates in large scale.

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It is nationally known as an organic natural food seller. This has improved its brand recognition.

Weakness

The prices of its products are high- most consumers avoid whole Foods Market product because they are expensive.

It has ineffective advertising technique

Opportunities

Demand of its natural food in Canada

Expansion of the tourism industry in the US

Threats

Conventional supermarket

Emergence of large food stores in the US

Recommendation for whole foods market

Enhance advertisement

Provide catering for local businesses

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