SWOT AND PEST analysis of Facebook

Facebook is a multinational company that offers internet services. It was founded by Mark Zuckerberg. It It  the biggest social networking site with more than a billion registered users. By 2012 it had employed 4,619. Below is the SWOT and PEST analysis of Facebook.


Swot analysis of Facebook


Highest number of users-more than a billion which makes it the only place where one can connect with many people around the globe.

Best user experience-it has the best mobile and website design


Poor advertising techniques-Facebook lacks CPM advertising and has a low click through despite having a high number of users.

Lacks a reputable email address-Facebook does not have a well know and secure email address like Google’s gmail.

You can also read  Swot, pest and Porter’s Five Forces Analysis of Gap Inc

Lack of enough user privacy-facebook accounts are easy to hack and has many applications which retrieve  users’ information.

No opportunity for users to earn-unlike Google which offers AdSense to websites, Facebook has not introduced a nice channel of generating income.


There has been increasing number of users registering with Facebook. Therefore, this puts it a better place of starting any online business.

With the increasing number of users, Facebook has a chance of opening the best online market place


Rate of increase of users is hindering privacy

Increase of identity theft-fake Facebook accounts


PEST analysis of Facebook will be updated our subsequent post.

Get our News on Facebook
  • You need an instant unsecured soft loan via mpesa?: Check our Loan Page Here
  • Learn how to buy and sell Bitcoins through Mpesa in Kenya: Read Our Detailed Article
  • Are you a book reader lover? Get novels/ebooks at an affordable price: Check Store
  • Want to Interact with us? Join our network, Download our App on Playstore here: KyoteApp
  • To contact us, use our forum community page: http://kyoteapp.com/kenyayote