Safaricom, Kenya’s largest Telecommunication company has a launched an ecommerce platform called Masoko.  While releasing their financial half year results (2017), safaricom indicated that they were optimistic that masoko will be a giant online shopping website akin to Amazon. Below is a summary of  Safaricom’s Ecommerce platform. (Update: Official Masoko website:

Masoko Ecommerce: Safaricom’s online shopping website, platform
Masoko Ecommerce: Safaricom’s online shopping website, platform/Photo


About Masoko Ecommerce

 Masoko is lifestyle and brand Kenya ecommerce website.


  • Payment methods are two: Credit Cards ( Master card, Visa Card) and Mobile Money – LIPA NA MPESA and AIRTEL. No cash on delivery payment.
  • Masoko on Official website:
  • Masoko on Facebook: Masoko Africa
  • Masoko on Twitter: Masoko Africa


Safaricom’s brief explanation as to why they launched an eCommerce website

  • Kenya has a huge untapped potential for e-commerce.
  • Kenya customers are also savvy in using mobile technology to manage their financial transactions


My thoughts about Safaricom’ venture into ecommerce platform

 It appears Safaricom has adopted Amazon’s business model or expansion strategy. Like amazon, they started offering website services. Like amazon, they have opened an ecommerce website. Like amazon Echo and Tap they launched mpesa tap and so on….


Will Masoko manage the tough competition from  Kilimall and Kenya’s giant ecommerce Jumia? 

Safaricom has enough money and manpower to invest in any kind of project that they want in Kenya. They also have a ready market base and advertising platform. But I think it will take decades for Masoko to beat Jumia or get any closer to it.

About 3 years ago Safaricom ventured into web hosting services but it is doing terribly bad. I have got a number of clients asking me to help them migrate their websites from Safaricom hosting. They also launched theBigBox which i give a C+ on its acceptability in the market. What makes you think that Masoko will succeed? Lets wait and see.


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